ABOUT FRESH FORWARD

Apple and strawberry breeding company Fresh Forward is leading in the field of classic and molecular breeding with robust, resistant and flavorsome varieties as a result.

The program originates from Wageningen and has Elstar, Magic Star/Sprank, but also El Santa, Sonata and Calinda as its source. With a committed team and new facilities we are working together towards a more sustainable future that will be better for humans and the environment.